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Our Approach

Supporting Your Organisation in Sustainable Growth

You think your problem is bad tools. But it’s actually broken handovers.

You think people aren’t motivated. But they’re overwhelmed and under-supported.

You think the process is too slow. But no one even knows what the process is.

This is where optimer comes in.
We uncover what’s really broken and fix it at the root.

The optimer Framework

A proven 4-step process to optimise your operations for clarity, efficiency, and growth.

Diagnose

We start by deeply understanding your business challenges, goals, and market landscape. Through data-driven insights and strategic analysis, we identify the root causes of inefficiencies and areas of opportunity.

Design

With clarity on where your business stands, we craft customised strategies that align with your objectives. Whether it's optimising operations, refining growth strategies, or strengthening market positioning, our solutions are designed for long-term impact.

Implement

Strategy is nothing without execution. We work alongside you to implement solutions, ensuring seamless integration into your business operations. Through ongoing support, we monitor progress, optimize performance, and adapt to evolving market conditions.

Empower

Our goal is to equip business leaders with the knowledge, tools, and confidence to sustain success. Through workshops, mentorship, and hands-on guidance, we ensure your team is empowered to drive growth long after our engagement.

Our Purpose & Mission

At optimer consulting our purpose is to drive sustainable growth, create lasting impact and be catalysts for positive change, as a trusted advisor for our clients and partners in organisational excellence and efficiency.

Diagnose & Understanding

We start by deeply understanding your business challenges, goals, and market landscape. Through data-driven insights and strategic analysis, we identify the root causes of inefficiencies and areas of opportunity.

Design & Strategise

With clarity on where your business stands, we craft customised strategies that align with your objectives. Whether it's optimising operations, refining growth strategies, or strengthening market positioning, our solutions are designed for long-term impact.

Implement & Optimise

Strategy is nothing without execution. We work alongside you to implement solutions, ensuring seamless integration into your business operations. Through ongoing support, we monitor progress, optimize performance, and adapt to evolving market conditions.

Empower & Elevate

Our goal is to equip business leaders with the knowledge, tools, and confidence to sustain success. Through workshops, mentorship, and hands-on guidance, we ensure your team is empowered to drive growth long after our engagement.

Meet Our Strategic Partnership Team

Michelle-Cheri Gondouin

Michelle-Cheri Gondouin

Founder & CEO | Business Process Management, Organisational Efficiency

Rachel Meuleman

Rachel Meuleman

Sales, Communications, Training

Phillip Tyler

Phillip Tyler

New Business, Staff Augmentation, Web development

Mehdi R

Mehdi Releh

Development, AI, UI/UX

Carly Arzeen Zandipour

Growth Strategist Champion

Alastair Cole

Sales, Marketing

Mathew Hendon

Growth & Innovation

Rania Laing FCIM PCC

Social Impact Strategist

Michelle-Cheri Gondouin

Founder & CEO | Business Process Management, Organisational Efficiency

Alastair Cole

Sales, Marketing

Mathew Hendon

Growth & Innovation

Rania Laing FCIM PCC

Social Impact Strategist

Founder Story

The business world can feel overwhelming but we believe it doesn’t have to be. That belief sparked the creation of optimer consulting. We saw two key gaps in the MEA region: mid-sized companies facing scaling challenges, and a growing wave of female-led startups lacking tailored support. optimer was built to change that.
Our mission is simple: cut through the noise, solve real problems, and help businesses grow with clarity. From refining operations to driving smart decision-making, we turn inefficiency into progress. But growth isn’t just about systems – it’s about people. That’s why we launched optimerAcademy, born from MKC Academy (originally magnolia KISS consulting: Keeping It Straightforward and Simple). It’s our way of equipping female entrepreneurs across Europe and the Middle East with the tools, strategies, and support they need to thrive.
Headquartered in Dubai, we’re proof that success isn’t about location – it’s about access. With over a decade of global experience, we stay rooted in ethics, transformation, and results. Whether you’re scaling a company or launching your vision, optimer is your partner for real, sustainable progress.


Tools & Infrastructure We Work With

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